HNDRD · 2026 · 3D generalist
HNDRD Nitrix Flareon 100 — Product Advertisement
A short CGI product advertisement created for HNDRD to showcase the Nitrix Flareon 100 badminton racket. The animation focuses on a clean, dynamic product reveal, using badminton elements and a court-inspired environment to build a visual connection with the sport while keeping the racket as the primary focus.
Ad film
Deliverable
Product reveal
Focus
Court-inspired
Environment
Concept & brief
A short CGI product advertisement created for HNDRD to showcase the Nitrix Flareon 100 badminton racket. The concept focused on a clean and dynamic product reveal, using badminton elements and a court-inspired environment to establish a strong connection with the sport while keeping the racket as the primary focus. The visual direction was designed to make the product feel energetic, premium, and performance-driven.
Process
I worked on the 3D animation, lighting, and overall visual presentation of the advertisement. The animation was built around strong product-focused compositions and dynamic camera movements, while the lighting was designed to highlight the racket’s form, materials, and details. The badminton-inspired environment and supporting elements were carefully integrated to complement the product without taking attention away from the racket, resulting in a polished commercial-style presentation.
Delivery
A polished, commercial-style advertisement delivered as part of the brand’s launch campaign, with the racket kept as the hero of every frame.