HNDRD · 2025 · 3D artist · animation & motion
HNDRD — Flash Sale Ad Creative
A fast-paced CGI advertising creative designed to grab attention and communicate a limited-time HNDRD sale through dynamic 3D motion.
Social ad
Format
Fast
Pace
Animation & motion
Scope
Concept & brief
An advertising-focused CGI creative developed for HNDRD to promote a limited-time sale and create strong visual impact around the offer. The concept was built around a fast-paced and attention-grabbing visual style, specifically designed for social media advertising and promotional campaigns, where the message needed to be communicated quickly while maintaining a strong visual presence.
Process
I was responsible for the 3D animation and motion design, focusing on creating dynamic movements, engaging transitions, and pacing that supported the promotional message. The animation was developed with the requirements of short-form advertising in mind, ensuring the visuals remained impactful and easy to follow. The final post-production and editing were handled by my teammate.
Delivery
A short-form promotional creative delivered for social advertising — a balance between visual appeal, pacing, and clear communication of the offer.